Acquisition

Where new users come from, and whether they stay

New users by channel

Last 28 days, per day, stacked; 6,728 new users

Day	Organic search	Direct	Referral	Paid social	Other
May 20	99	50	36	29	48
May 21	99	50	37	29	48
May 22	93	47	35	27	45
May 23	84	42	32	25	41
May 24	77	38	29	22	38
May 25	94	47	35	27	46
May 26	105	53	39	30	52
May 27	98	49	37	28	50
May 28	98	49	37	28	50
May 29	87	44	33	25	44
May 30	74	37	28	21	37
May 31	76	38	29	22	38
Jun 1	92	46	34	26	45
Jun 2	100	50	38	28	49
Jun 3	107	53	40	30	53
Jun 4	99	49	37	28	48
Jun 5	97	49	36	27	46
Jun 6	80	40	30	22	38
Jun 7	79	39	30	22	38
Jun 8	92	46	35	26	43
Jun 9	108	54	40	30	50
Jun 10	100	50	38	28	46
Jun 11	109	55	41	30	49
Jun 12	99	49	37	27	44
Jun 13	83	42	31	23	37
Jun 14	85	42	32	23	37
Jun 15	98	49	37	27	43
Jun 16	40	20	15	11	17

Channels

2,552

43.1%+0.1pt

1,277

48.4%+5.4pt

958

52%+9pt

721

29.5%-13.5pt

640

35.5%-7.5pt

580

40.6%-2.4pt

All channels

6,728

43%

Quality columns compare each channel with the average of all channels, in percentage points.

Campaigns by UTM

Campaigns by UTM

google	2	922	46%
ecosia	1	901	48.5%
(direct)	2	887	41.9%
in-product	2	429	49.9%
duckduckgo	1	425	41.6%
search-a	3	370	35.4%
lifecycle	4	342	39.2%
bing	1	304	49.8%
social-a	3	295	26.6%
search-b	2	269	35.9%
partners.example	2	257	58.8%
social-b	2	247	29.3%
app	1	224	40.6%
reviews.example	1	204	45.9%
social-c	2	179	32.3%
newsletter	3	172	41.6%
qr	1	167	52.3%
forum.example	1	67	53.7%
events	1	65	41%