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Retention

How many people come back, by when they signed up

Retention curve

Share of each cohort active week by week after signup; the average dashed

Use the left and right arrow keys to move between data points.

  • May 11
  • May 18
  • May 25
  • Average of all cohorts
PeriodMay 11May 18May 25Average of all cohorts
W0100%100%100%100%
W141.7%45.6%43.6%43.3%
W234.8%35.9%34.6%34.8%
W331.7%32%31.7%30.8%
W429%27.6%–28%
W527.8%––26.9%
W6–––25.7%
W7–––24.9%
W8–––23.9%
W9–––23.3%
W10–––23.1%
W11–––22.3%

Average retention

Week 1
43.3%
+0.2ptvs earlier cohorts
Week 4
28%
-1.1ptvs earlier cohorts
Week 8
23.9%
-0.5ptvs earlier cohorts

Cohorts

Mar 30 to Jun 15, by signup week; coming back: Any event

Cohorts
CohortUsersW0W1W2W3W4W5W6W7W8W9W10W11
Mar 301,585100%42%35%30%28%27%26%26%24%24%24%22%
Apr 61,621100%44%33%29%28%25%25%23%23%23%23%
Apr 131,639100%44%35%32%27%27%26%25%23%23%
Apr 201,639100%42%35%32%29%28%26%25%24%
Apr 271,647100%42%33%30%27%26%26%25%
May 41,654100%45%35%30%28%27%25%
May 111,637100%42%35%32%29%28%
May 181,738100%46%36%32%28%
May 251,685100%44%35%32%
Jun 11,725100%43%37%
Jun 81,760100%45%
Jun 15356100%
Average18,686100%43%35%31%28%27%26%25%24%23%23%22%
Colour scale
  • under 10%
  • 10%–20%
  • 20%–30%
  • 30%–50%
  • 50% and over
Every cell prints its value; the colour repeats it.