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Retention

How many people come back, by when they signed up

Retention curve

Share of each cohort active month by month after signup; the average dashed

Use the left and right arrow keys to move between data points.

  • Jan 2026
  • Feb 2026
  • Mar 2026
  • Average of all cohorts
PeriodJan 2026Feb 2026Mar 2026Average of all cohorts
M0100%100%100%100%
M130.6%30%30.7%30.9%
M224.2%24.8%22.9%23.5%
M321.4%21.6%20.2%20.5%
M418.1%19%–18.2%
M517.4%––17.2%
M6–––16.2%
M7–––15.3%
M8–––14.5%
M9–––14%
M10–––13.2%
M11–––12.8%

Average retention

Month 1
30.9%
-1ptvs earlier cohorts
Month 3
20.5%
-0.1ptvs earlier cohorts
Month 6
16.2%
-1ptvs earlier cohorts

Cohorts

Jul 2025 to Jun 2026, by signup month; coming back: Any event

Cohorts
CohortUsersM0M1M2M3M4M5M6M7M8M9M10M11
Jul 20255,424100%31%23%20%18%17%16%15%15%14%13%13%
Aug 20255,552100%31%22%20%17%17%17%16%15%14%13%
Sep 20255,551100%30%23%21%18%16%16%16%14%14%
Oct 20255,969100%31%24%21%19%17%16%16%14%
Nov 20255,864100%30%23%21%19%18%16%15%
Dec 20256,419100%30%22%19%18%17%16%
Jan 20266,544100%31%24%21%18%17%
Feb 20266,144100%30%25%22%19%
Mar 20267,038100%31%23%20%
Apr 20267,018100%33%25%
May 20267,347100%32%
Jun 20263,841100%
Average72,711100%31%23%21%18%17%16%15%15%14%13%13%
Colour scale
  • under 10%
  • 10%–20%
  • 20%–30%
  • 30%–50%
  • 50% and over
Every cell prints its value; the colour repeats it.